Ethical Fashion is Brewed In Yorkshire
May 13, 2020

Earlier this year, when we floated the idea of putting together a new Bean & Bud T-shirt, barista Miles jumped at the chance to put his graphic design skills to good use!

His brief was to come up with a design that connected speciality coffee with Harrogate, and the wider local area. We also wanted to do something that was full colour, and had a modern, contemporary feel.

Not much to ask for, between shifts at the coffee shop, where Miles has been levelling flat whites and lattes for the last two years!

After a few days, though, Miles came back to us with his finished design: an abstract depiction of the Yorkshire Dales, over Brimham Rocks, worked into the familiar shape of the Chemex brewer, alongside his idea for a strap line: “Brewed In Yorkshire”.

We loved it! The cool, colourful design and contemporary font, as well as a concept and slogan that perfectly sums up everything we do at Bean & Bud: superb coffee that comes from the furthest flung corners of the globe, but which is made especially for our customers right here in Yorkshire.

After signing off the design, our next step was to find a suitable t-shirt manufacturer that could do the design justice.

We soon realised that traditional screen printing would require about nine separate passes to achieve our design, which would have made the shirts prohibitively expensive! We weren’t ready to compromise, however, and eventually discovered a merchandise company that specialised in DTG – or direct to garment – printing. This was the perfect solution for us.

Finally, we had to choose the kind of t-shirt we wanted to print on. Which turned out to be not as straight forward as you might think. It’s often tempting to go for the most cost-effective option, but after doing a bit of research, we didn’t feel entirely comfortable going down this route. There are definitely issues connected with the production of cheap, or ‘fast’ fashion items, and this inspired us to look for the most ethically sourced garment we could find.

The end result is a fantastic t-shirt manufactured by Continental Clothing. It’s made from 70% bamboo fibre and 30% organic cotton, is lightweight and super-soft, and is just about as eco-friendly as you can get; ethically audited and sanctioned by the Fairwear foundation. We also ordered the shirts with the minimum amount of extra packaging – so not tags, labels or plastic bags!

We’re really proud of our new t-shirts, and hope you like them as much as we do! They’re available now via our Retail page, with free delivery during lockdown for anyone in the Harrogate and district region. If you’re further afield and would like to own one of these great t-shirts, just drop us a line via the contact page and we’ll sort out postal delivery for you.

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